Product Life Cycle Promotions Essay Example For Students

Item Life Cycle Promotions Essay Last Project OutlineQuestions: I. Page 99 inquiry # 2 # 2. How might you promote a toothpaste at the four distinct stages in its lifecycle?1. Acquaintance StageRisk appears with go connected at the hip with the presentation stage since thechance of item disappointment is very high. Benefits will be beneath zero due tolow beginning incomes while the toothpaste organization covers enormous expensesfor advancement and dissemination. We should let potential buyersaware of the new toothpaste accessibility. These purchasers must know thetoothpaste’s highlights, uses, and points of interest over different brands. I’llassume this specific toothpaste organization has the resources,technological information, and promoting know-how to dispatch thetoothpaste effectively. Having these benefits will be an extraordinary advantagefor the achievement of the new toothpaste brand. 2. Development StageThe development stage will be basic to the toothpaste’s endurance in light of the fact that thecompetitive responses to the items accomplishment during this stage willaffect the toothpaste’s future. I would expect the toothpaste’ssales to rise quickly and benefits to arrive at a pinnacle and afterward start to slowlydecline. To balance the business decay we should attempt to fortify itsmarket share and make a serious specialty by underlining thetoothpaste’s benefits. To achieve these errands we may need to slice costs to remain serious and increase more grounded showcase position. 3. Development StageOur toothpaste’s deals bend will top and start to decay as willprofits. This is the consequence of extraordinary rivalry, as comparable brands arenow in the market. Thus numerous more fragile contenders will besqueezed out or lose buyer intrigue. We should now go ourattention to create enhancements in our item and find positivedifferences in our variant of toothpaste. We will keep on makefresh new special and dissemination endeavors. We will focus onadvertising and vendor based advancements. We should likewise take a gander at anotheropportunity that exists. Advertisers of develop items sometimesexpand dissemination into worldwide markets. We should explore anddetermine if our toothpaste will be acknowledged and fit the necessities of globalconsumers. 4. Decay StageThe stage where our deals will fall quickly. New innovation or socialtrends are now and again the guilty parties of this descending winding. Due to lowprofits we may cut advancement endeavors, dispense with minor distributors,and in the long run intend to eliminate our toothpaste. I will accept ourtoothpaste organization has more than one item, a company’s future is once in a while attached to one item. As one item is declining, our toothpaste,other results of our own are at various phases of the existence cycle. Thereforewe should manage delaying the life of existing items andintroducing new ones. Our primary target as an organization is to meetorganizational deals objectives. As one item is declining, other productsare in the presentation, development, or development stages for our organization. II. Page 140 inquiry # 3# 3. â€Å"How do we sell this thing?† Rank every one of proposals draws near, in descendingorder of anticipated viability. 10. Purchase a Cheap Labor-sparing Device. 9. Purchase a Goat Instead of a Sheep. 8. Purchase a Goat. 7. Goat. Ensured. 6. Don’t Let Someone Else Get Your Goat. 5. Give a Goat a Home. 4. Goat available to be purchased. 3. Save money on a Goat. 2. Purchase a Great Goat. 1. Purchase an Affectionate Labor-Saving Device. III. Page 238 Question # 1#1. I'm not catching advertisers' meaning by methodology? What are the key contemplations in anadvertising strategy?Averting messages aren’t made spontaneously or by a snappy blaze ofinspiration. Promoting is a restrained craftsmanship and includes a great deal ofstrategic thinking. Publicists make messages to achieve specificobjectives, a procedure called vital arranging. Sponsors determinewhat you need achieved, choose techniques to go aboutaccomplishing, and executing strategies which make the arrangement come tolife. Publicizing includes various techniques. First there must bea vital field-tested strategy that manages the broadest choices made bythe association. Next promoters have advertising methodologies that willidentify key favorable circumstances for the item or firm in the commercial center. Ultimately there are promoting technique choices that are made which arecrucial to all publicizing circumstances. Publicists must set goals andidentify the intended interest group. The promoting item should be comparedto contending items highlights. The item should be position so it iswelcomed in the commercial center by buyers. At long last the advertisersmust make a brand picture and character for the item. These are for the most part key contemplations for the publicizing methodology. Focusing on an audiencefor the item I feel is the most significant. These crowds areequivalent to an objective market, however frequently incorporates individuals different thanprospects, for example, the individuals who impact the buy. Once the targetaudience is characterized this lets the publicizing organizer focus in on the mostresponsive crowd. Snow Falling On Cedars Prejudice EssayVII. Page 469 Question # 5One jingle that I disdain is the Sharpe Ford tune. Its an extraordinary bit of work,â€Å"were sharp and were the explanation Sharpe is Ford, Sharpe is Ford†, situated at 3 o’clock sharp on the 465 dial. That is great. Each time Ihear it I get a visual of the 465 dial and where Sharpe Ford is found. Onedrawback however is that I can’t get the tune off of my mind the whole day. Another is a genuinely new advertisement for Giftpoint.com. They do a little riffrom a Christmas melody and just state Giftpoint.com. This is absolutelynerve racking and difficult to not sing the whole day I trust they take itoff the air soon. I did anyway take a gander at their site page. I accept these adsdo think about the publicist, now and again great and in some cases awful. I simplyget irritated yet I will in general recall them and I think for the publicist thatis great. Now and again I think the promoter utilizes our m emory as theirtool. Make an irritating jingle and play it on the radio again and again. We’ve every heard jingle and said to our selves afterward that it was thestupidest jingle we’ve ever heard. After fourteen days were singing it in theshower or as we stroll through the Ivy Tech parking garage. The stupid littlejingles stick in our mind and a large portion of the occasions won’t leave. VIII. Page 501 Question #5# 5. What thoughts do you have for setting up some kind of direct-reaction systemto decline â€Å"traffic overload†. I figure a smart thought for Ivy Tech is have its own bookstorewebpage. Understudy could get to the page nearby or at home. Theywould have the option to choose and buy books online for every one of their classes. Thepurchases could either be sent via mail or have an in house framework forpick-up. Numerous understudy buy books with a charge card. On the off chance that understudy hadan choice to not hold up in the tremendously enormous line chance are they wouldn’t. Likewise for the school they would have the option to decrease inventoryand may open up some room in side the book shop. In general I accept aonline framework would just be the start. Ivy Tech could grow thispage to deal with a lot more errands that would spare time and eventuallymoney. Advertising Essays

Engage in Personal Development in Children and Young People’s Settings free essay sample

Take part in self-improvement in youngsters and youthful people’s settings Being a Nursery laborer includes a great deal of difficult work and devotion. We have numerous jobs and duties to follow to help give a safe and careering condition for the youngsters. They are as followed: * Welcoming the kids and liaising with guardians * Providing a protected and caring condition by doing wellbeing checks, hazard appraisals * Weekly arranging which is taken from a midterm intend to meet each child’s needs * Observations, Key-people plans, brief perceptions which all connection with the arrangement to help each child’s improvement separately. Conversing with and associating with the youngsters to animate their improvement * Providing suppers and snacks and helping them to eat, and furthermore reassuring individual cleanliness * Completing administrative work, children’s documents and keeping records (putting away them away securely) * Maintain the tidiness amp; cleanliness of the rooms, latrine offices and toys (disinfecting week by week) * Working and discussing intimately with other staff at the nursery indicating great cooperation. We will compose a custom exposition test on Participate in Personal Development in Children and Young People’s Settings or then again any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page All staff are required to follow arrangements and strategies to ensure we agree to the different gauges which assist us with giving the correct consideration to the youngsters. In our nursery we follow the Early Years Foundation Stage (EYFS). We utilize this to help when recording youngsters perceptions in their very own envelopes, we additionally utilize this to screen how the child’s improvement is advancing and whether they are on track for their age gathering or in the event that they may require support in specific zones, we likewise utilize the EYFS to help while doing midterm plans and week by week designs. All childcare suppliers thinking about youngsters from birth to 5 must enroll with Ofsted on the Early Years Register (EYR). All suppliers on this register must convey the Early Years Foundation Stage (EYFS), which sets the norms for early learning, advancement and care. We are additionally expected to help youngsters with learning or conduct inabilities and bolster kids who are bilingual. Pondering our practices empowers us to perceive where we are progressing admirably and regions where improvement might be required. This is significant as it guarantees we are performing to our best capacity and furthermore to guarantee that we are satisfying all guidelines and desires inside the nursery’s strategies and methods. We should ponder our practices on the grounds that each youngster is extraordinary, they have various necessities, desires and interests. When thinking back throughout the week, staff can talk about where they feel there is opportunity to get better and this can enable every youngster to arrive at his/her greatest potential and objectives. It likewise assists staff with improving their practices as they update their insight and aptitudes, they can do this by going to various instructional classes, conversing with guardians/carers and different associates. In our setting we show numerous methods of intelligent practice. When the week after week plan is done every day we intently watch the youngsters to see the territories they did and didn’t appreciate, we do this by composing perceptions, watching a kid for at any rate 5 minutes. Toward the day's end staff are required to assess the day and talk about things they felt could have been improved, for example, the format of the room or how staff did a specific movement, every one of these things help improve staffs capacities. Week by week learning aims are likewise set; staff should think back and talk about whether they felt the learning goals were met. Staff can * question why things are done * be prepared to take a gander at thoughts and afterward adjust them in work differentiating ways * watch and gain from the youngsters * Be mindful of and center around issues. Every one of these things can enable a setting to advance from multiple points of view and help the improvement of the youngsters. Having our own qualities, conviction frameworks and encounters can influence our working practices. Everyone was raised contrastingly and follow various religions. This can appear in the manner staffs do day by day things, for example, supper times, settling in and managing the children’s conduct. On the off chance that an individual is raised in a cherishing and loving condition its more probable that, that individual will be a similar path towards other, where as though an individual was disregarded as a kid and not demonstrated a lot of love they as an individual may think that its difficult to show the emotions and be a mindful individual. People groups religions may influence the manner in which they act in a workplace for instance Muslim individuals don't eat pork so this may mean Muslim staff will most likely be unable to serve kids pork all things considered against their religion. This is the place staff cooperate to enable each other to out. In the event that you have just worked in one kid care setting you might not have a ton of experience and just know one method of working with youngsters, this is the reason it is acceptable to visit different settings to see various methodologies and talk with various experts this causes us to abstain from being biased.

How to Write a Method Section of an APA Paper

How to Write a Method Section of an APA Paper Student Resources APA Style and Writing Print How to Write the Method Section of an APA Format Psychology Paper By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on November 13, 2019 Verywell / Brianna Gilmartin More in Student Resources APA Style and Writing Study Guides and Tips Careers The method section of an  APA format  psychology paper provides the methods and procedures used in a research study or experiment. This part of an APA paper is critical because it allows other researchers to see exactly how you conducted your research. This allows other researchers to reproduce your experiment if they want and to assess alternative methods that might produce differing results. So what exactly do you need to include when writing your method section? You should provide detailed information on the research design, participants, equipment, materials, variables, and actions taken by the participants. The method section should provide enough information to allow other researchers to replicate your experiment or study. Overview The method section should utilize subheadings to divide up different subsections. These subsections typically include: Participants, Materials, Design, and Procedure.?? Participants   In this part of the method section, you should describe the participants in your experiment including who they were, how many there were, and how they were selected. Include details about how your participants were chosen, who they were, and any unique features that may set them apart from the general population.?? If you utilized random selection to choose your participants, it should be noted here. For example: We randomly selected 100 children from elementary schools near the University of Arizona. At the very minimum, this part of your method section must convey who was in your study, the population from which your participants were drawn, and any restrictions on your pool of participants. For example, if your study consists of female college students from a small private college in the mid-West, you should note this in this part of your method section. This part of your method section should also explain how many participants were in your study, how many were assigned to each condition, and basic characteristics of your participants such as sex, age, ethnicity, or religion. In this subsection, it is also important to explain why your participants took part in your research.?? Was your study advertised at a college or hospital? Did participants receive some type of incentive to take part in your research? Be sure to explain how participants were assigned to each group. Were they randomly assigned to a condition or was some other selection method used? Information on participants helps other researchers understand how your study was performed, how generalizable the result might be, and allows other researchers to replicate your results with other populations to see if they might obtain the same results. Materials Describe the materials, measures, equipment, or stimuli used in the experiment.?? This may include testing instruments, technical equipment, books, images, or other materials used in the course of research. If you used some type of psychological assessment or special equipment during the course of your experiment, it should be noted in this part of your method section. For example: Two stories from Sullivan et al.s (1994) second-order false belief attribution tasks were used to assess childrens understanding of second-order beliefs. For standard and expected equipment such as computer screens, television screens, videos, keyboards, and radios, you can simply name the device and not provide further explanation. So if you used a computer to administer a psychological assessment, you would need to name the specific assessment you used, but you could simply state that you used a computer to administer the test rather than listing the brand and technical specifications of the device. Specialized equipment, especially if it is something that is complex or created for a niche purpose, should be given greater detail. In some instances, such as if you created a special material or apparatus for your study, you may need to provide and illustration of the item that can be included in your appendix and then referred to in your method section. Design Describe the type of design used in the experiment. Specify the variables as well as the levels of these variables. Clearly identify your independent variables, dependent variables, control variables, and any extraneous variables that might influence your results.?? Explain whether your experiment uses a  within-groups  or between-groups design. For example: The experiment used a 3x2 between-subjects design. The  independent variables were age and understanding of second-order beliefs. Procedure The next part of your method section should detail the procedures used in your experiment. Explain what you had participants do, how you collected data and the order in which steps occurred.?? For example: An examiner interviewed children individually at their school in one session that lasted 20 minutes on average. The examiner explained to each child that he or she would be told two short stories and that some questions would be asked after each story. All sessions were videotaped so the data could later be coded. Keep this subsection concise yet detailed. Explain what you did and how you did it, but do not overwhelm your readers with too much information. Things to Remember When Writing a  Method Section Always write the method section in the past tense.??Provide enough detail that another researcher could replicate your experiment, but focus on brevity. Avoid unnecessary detail that is not relevant to the outcome of the experiment.Remember to use  proper APA format.?? As you are writing your method section, keep a style guide published by the  American Psychological Association  on hand, such as the Publication Manual of the American Psychological Association.Take a rough draft of your method section to your universitys writing lab for additional assistance.Proofread your paper for typos, grammar problems, and spelling errors. Do not just rely on computer spell checkers. Always read through each section of your paper for agreement with other sections. If you mention steps and procedures in the method section, these elements should also be present in the results and discussion sections. A Word From Verywell The method section is one of the most important components of your APA format paper. The goal of your paper should be to clearly detail what you did in your experiment. Provide enough detail that another researcher could replicate your study if he or she wanted. Finally, if you are writing your paper for a class or for a specific publication, be sure to keep in mind any specific instructions provided by your instructor or by the journal editor. Your instructor may have certain requirements that you need to follow while writing your method section.

Feminist Criticism By Lois Tyson - 2072 Words

It is difficult to imagine living in a world without the patriarchal roles that are present in society and have been throughout history. In the article â€Å"Feminist Criticism,† by Lois Tyson, the idea of feminism and how society has affected feminism is the focus. These ideas are seen because men have more of a voice in nearly everything and the oppression of women is very common; a society set up like this can be described with the term patriarchy which is â€Å"any culture that privileges men by promoting traditional gender roles,† where men are cast as â€Å"rational, strong, protective, and decisive,† and women are cast â€Å"as emotional, weak, nurturing, and submissive† (Tyson, 1). This thought that men are strong and women weak is not uncommon in†¦show more content†¦Daisy Miller is breaking these social norms by constantly associating with different men, drawing the attention of many others and Connie expresses her sexuality by abandonin g her friends to spend time with a boy in his car; this ultimately leads to society’s metaphorical murder of these women. Daisy is an American teen who is traveling Europe and spends lots of time with men in an 1800s European society that frowns upon these actions and ultimately punishes her for them. Winterbourne is a man who is infatuated with Daisy due to her beauty and although he knows it isn’t proper to interact with Daisy without a chaperone present, he talks to her anyways and â€Å"was ceasing to be embarrassed, for he had begun to perceive that she was not in the least embarrassed herself. There had not been the slightest alteration in her charming complexion; she was evidently neither offended neither fluttered† (James, 6). The first time that Winterbourne has a conversation with Daisy he had expected it to be under the supervision of another person. Because Daisy is not used to having to do this she isn’t phased and continues the conversation with Winterbourne. This doesn’t make Winterbourne mad, but instead makes him more attracted to Daisy. As he talks to Daisy he doesn’t have to think of any problems it could cause for himShow MoreRelated`` The Yellow Wallpaper `` And Feminist Criticism1235 Words   |  5 Pagesto patriarchy and gender roles, and the underlying concept of women being inferior due to these maladies, is not a foreign or new concept. â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman, â€Å"A Story of an Hour† by Kate Chopin, and â€Å"Feminist Criticism† by Lois Tyson all discuss the inferiority of women as a result of patriarchy and gender roles, and how women can break the patriarchy to discover their own truths. Society’s patriarchal views and gender roles construct the idea that women’s role inRead MoreFeminist Criticism In August Wilsons Fences732 Words   |  3 Pagesacted in a rather arrogant manner, which contributed to the strong sense of patriarchy that was present in the Maxson household at times. Contrary to this, Wilson included scenes in which Rose showed superiority over her husband. Applying feminist literary criticism to these specific scenes can allow the reader or viewer to analyze the different ways in which Rose portrays feminine authority in her household. Although Troy displays overarching patriarchy within the Maxson household in Fences, RoseRead MoreLord Of The Flies By William Golding1724 Words   |  7 PagesLord of the â€Å"Guys†: A Feminist Reading of Lord of the Flies CRASH! A plane crashes full of people near an island. The plane is full of grown-ups and children ¾young boys to be exact. Surprisingly, all the grown-ups die and only the young boys survive and discover themselves on an island, in a jungle. Their survival lies only in their young, inexperienced hands. The boys form a society, an all male society. No need for girls right? WRONG! Many might think that a feminist critic would have little ifRead MoreThe Feminist Theory Of Mary Astell s Piece From The Norton Anthology Of English Literature1434 Words   |  6 Pages Mary Astell was a feminist theorist, insists women are guided by reason in society. She believes that women should look to themselves or to God, not to men, for the hope of a better life (The Norton Anthology 2421). (Tyson 1). In Mary Astell’s piece from The Norton Anthology of English Literature,â€Å"From Some Reflections upon Marriage†, she argues the ideas of a feminist approach on marriage through an honest depiction of male motivations, irony in marriage, and lack of education of women. OverallRead MoreFeminist Criticism of Charlotte Perkins Gilman’s The Yellow Wallpaper1216 Words   |  5 Pages Charlotte Perkins Gilman is known as the first American writer who has feminist approach. Gilman criticises inequality between male and female during her life, hence it is mostly possible to see the traces of feminist approach in her works. She deals with the struggles and obstacles which women face in patriarchal society. Moreover, Gilman argues that m arriages cause the subordination of women, because male is active, whereas female plays a domestic role in the marriage. Gilman also arguesRead MorePatriarchy In Charlotte Perkins Gilmans The Yellow Wallpaper932 Words   |  4 Pagesonly way for womankind to be liberated by truth is to break the patriarchy. In â€Å"Feminist Criticism†, author Lois Tyson makes similar notions about such patriarchal forces. She writes that â€Å"patriarchy continually exerts forces that undermine women’s self-confidence and assertiveness, then points to the absence of these qualities as proof that women are naturally, and therefore correctly, self-effacing and submissive† (Tyson). Patriarchy enforces the idea that women are submissive by undermining theirRead MoreLinda Patan Poem the Marks2115 Words   |  9 PagesTuohy 1 Mikki Tuohy ENG 390 Dr. Buttram December 12, 2008 Grading Feminist Theory The poem â€Å"Marks† by Linda Pastan is a short piece that focuses on a housewife’s duties being graded by her family as if it were her homework. The wife is graded by her husband, son and daughter using different three grading systems, each time being told that she could do better, but ends by saying that the family should â€Å"Wait ‘til they learn / I’m dropping out† (10-11). In an interview on â€Å"The Newshour with JimRead MoreEssay about A Sorrowful Woman by Gail Godwin958 Words   |  4 Pagessignificant and thus can be repressed. It is why a feminist perspective or criticism comes into place, especially in literature. By definition, a feminist criticism consist of scrutinizing â€Å"the ways in which literature reinforces the economic, political, social, and psychological oppression of women.† (Tyson) In Gail Godwins’s A Sorrowful Woman, the leading female character is concentrated in her efforts in distancing from her struc tured lifestyle. A feminist would critic Godwins story by as the femaleRead MoreIn The Novel â€Å"Pride And Prejudice†, By Jane Austen, Elizabeth1306 Words   |  6 Pagespost structural challenges and the idea that women are more limited to social obligations. In Feminist criticism, the lens allows the reader to see how different races and genders are distinguished differently based on the time period and/or setting. While Pride and Prejudice is a novel about Elizabeth Bennet and Mr. Darcy’s underrated love story, by looking at it from a perspective of feminist criticism we are able to see a judgment of social obligation based on gender and understand the 18 centuryRead MoreFeminist Criticism Of Susan Glaspell s Trifles 1512 Words   |  7 PagesThe feminist theory is always adapting to new cultural and always changing. What stems from the feminism theory is feminist literary criticism â€Å"feminist criticism examines the ways in which literature (and other cult ural productions) reinforces or undermines the economic, political, social, and psychological oppression of women† (Critical Theory Today, 4 Feminist Criticism, pg. 79 Tyson, Louis). This theory shows us how patriarchal our society is and that’s how Susan Glaspell’s shows her work in

Human Anatomy

Lack of Proper Discipline Free Essays

They are everywhere, malls, grocery store, airports and even public places.  Running screaming as loud as they can where everyone can hear them. So that their  parents will give in to them just to keep them quiet. We will write a custom essay sample on Lack of Proper Discipline or any similar topic only for you Order Now The reason why the children behaved  this way is that the children knows their rights. Parents are anxious to reprimand their  children or even punish their children in a certain way, otherwise, they will be  charged with child abuse. Innocent parents are the one being reported to the child  protected workers for spanking their children with their hands or just picking up a   squirming hard onto the child and removing them from any public places. And if the  observer assumes that that the child is making noise they think and conclude that the  parents is causing them harm, then call the protective services. Children can tell stories  that can get the sympathy of the workers just like telling a horror movie. The service  workers will entirely believe in the heartbreaking story of the children, because little  children doesn’t know how to fabricate stories and that they don’t tell a lie. Children  knows that there is a law that the parents cannot reprimand or hurt them in public places  as a result, the children will make scenes especially in public place. They are the ones  who are abusing their parents. There should be a boundary to the amount of discipline a parent can impose upon their children. Child abusers should be punished. No such parents who physically or emotionally abuse their children are allowed to raise them. However, the real problem is children abuse their rights to the point that normal caring parents do not dare to set limits in fear of losing their children. Every year, many children are temporarily removed from their homes due to mistaken reports and children telling stories   to turn innocent parents to disciplinary actions in child abuse.   This fear has led the parents to allow their children in control. Children who grew believing they can get away breaking laws as they did parental rules.  Ã‚   The society is full of discourteous people. In the past, parents reprimand their children when they misbehave implementing rules to follow and obey them. Unfortunately, during the past parents seem to discipline their children to the point that actual abuse occurred. Appropriate to this abuse, laws were created and implemented to protect the rights of the children. However, due to the laws, parents are forced not to take disciplinary actions for their children. They are not allowed to do what they ought to do in order to discipline them. There should be some focal points on this. Parents should be able to discipline their children at some points. In this generation, children know that parents are afraid to spank or scold them most especially in public places. Children take advantage of this by showing tantrums, refusing to listen to what parents say, ignoring them can be a lot of trouble also to the parents. This behavior allows the child to be in control of their parents rather than the latter. Parents are more likely to feel manipulated by this kind of behavior They do not have to listen or obey because they can get what they want.  Ã‚   The last few decades have shown a rise of disobedience along with violence among children. and adolescents. This child learns that they don’t have to listen to anyone but themselves This children will grow up into spoiled, disrespectful adults and turn into a menace of the society. They do not listen to anyone, they believe in themselves and so they will break the law just to get what they want just like when they were still little children. Before, when children are well disciplined by their parents, they were taught to respect the elders and other people, as well as the law unlike in this modern generation now. In taking away, the rights of the parents in implementing their own disciplinary actions to children, the society now is full of people that don’t care about anyone or anybody. They only think of themselves only. It is sad to know that the laws designed for the protection of the children were abused and used by the children. . This laws are good if you use it for the better and not exploit it.. While it is true that extreme and pointless punishments is rude and make children to imitate violence later, there is a focal point between the two extremes. If we look at it the other way, children will raise parents according to their manner as spoiled brats, discourteous individuals what will happen to the society? In reality, when an individual become a parent, most likely they do not want to inflict harm to their helpless child. They want to give the child the best of everything. Hence, protecting them from harm, showering them with love and affection. They want that child to grow up into a happy, healthy, well adjusted and good mannered adult. Parents should set limits, discipline and teach their children about the rules and the law. They should inculcate the young minds with the rules and train them in a nice way so that when they grow up they will not depart from it. Parents should not be afraid in doing so. There are specific guidelines in constituting abuse. It is sad to realize that the laws was designed to protect the children but there is no result on the whole society because if we cannot discipline our children when they are still young, they will be more violence in the future they always think that they are always right. This is not in general but most children go in the wrong path in the future if they don’t know what discipline is. In the early generations children were closely controlled and monitored by their parents and they were trained how to respect for their elders and other people as well as they are the rulers. There’s a big difference between children born yesterday than today. Most modern children don’t know what respect is they have their own set of laws and one of their rules is parents should follow their set of laws. They don’t even call their parents as mom and dad, they only call them by names, not only their parents but for their sisters and brothers and even their elderly. They press on their way to the front of lines even if it means stepping on all of the people in front of them. They don’t care if other peoples hurt or not as long as they know that they are content of what they doing. Captivating away the rights of parents to teach their children to be deferential to others. But new society is creating an entire group of people who do not care about the right of a parent. A society where people run over and squash each other in malls to get the last hot children’s toy in the store before Christmas. Stampedes like those who are like a scared farm animal’s leave people hurt or even dead when huge groups of people all try to enter popular events or exit buildings in a hurry. It’s so depressing to discover that laws wished-for to protect children have effectively led to an entire society who do not care about anyone but themselves. The laws were considered essential, but some people have said that violence leads to violence and therefore children should never be subjected to corporeal discipline. Research shows that although, love is the crucial basis on a child’s moral and civilized character is build, it is not enough. Parental discipline is extremely vital in helping a child to develop moral and civilized character. Work Cited Bartkowski, John P. and W. Bradford Wilcox. â€Å"Conservative Protestant Child Discipline: The Case of Parental Yelling.† Social Forces. 79.1 (2000): 265-90. Baumrind, Diana. â€Å"The Discipline Controversy Revisited.† Family Relations. 45.4 (1996): 405-14 Dowshen, Steven A., Neil Izenberg and Elizabeth R. Bass. The Kidshealth Guide for Parents: Pregnancy to Age 5. Chicago, IL: McGraw-Hill Professional, 2002. Erlanger, Howard S. â€Å"Social Class and Corporal Punishment in Childrearing: A Reassessment.† American Sociological Review. 39.1 (1974): 68-85. Flynn, Clifton P. â€Å"Regional Differences in Attitudes toward Corporal Punishment.† Journal of Marriage and the Family. 56.2 (1994): 314-24. Giles-Sims, Jean, Murray A. Straus and David B. Sugarman. â€Å"Child, Maternal and Family Characteristics Associated with Spanking.†Ã‚  Ã‚  Ã‚   Family Relations. 44.2 (1985): 170-176. Herzberger, Sharon D. and Howard Tennen. â€Å"The Effect of Self-Relevance on Judgments of Moderate and Severe Disciplinary Encounters.† Journal of Marriage and the Family. 47.2 (1985): 311-18. Holden, George W., Pamela C. Miller and Susan D. Harris. â€Å"The Instrumental Side of Corporal Punishment: Parents’ Reported Practices and Outcome Expectancies.† Journal of Marriage and the Family. 61.4 (1999): 908-19. Larzelere, Robert E. and Jack A. Merenda. â€Å"The Effectiveness of Parental Discipline for Toddler Misbehavior at Different Levels of Child Distress.† Family Relations. 43.4 (1994): 480-88. Larzelere, Robert E., Paul R. Sather, William N. Schneider, David B. Larson and Patricia L. Pike. â€Å"Punishment Enhances Reasoning’s Effectiveness as a Disciplinary Response to Toddlers.† Journal of Marriage and the Family. 60.2 (1998): 388-403. Pearson, Linda Joan and L. A. Stamford. The Discipline Miracle: The Clinically Proven System for Raising Happy, Healthy and Well-behaved Kids. New York: AMACOM Books, 2006. Szalay, Lorand B., Jean Bryson Strohl and Kathleen T. Doherty. Psychological Forces in Substance Abuse Prevention. New York: Kluwer Academic Publishers, 2002. How to cite Lack of Proper Discipline, Essay examples

Emerging Disruptive Technologies Drone Mail Delivery

Question: Describe about the Emerging Disruptive Technologies, Drone Mail Delivery? Answer: It is a technology based mail delivery project taken by Amazon. Drones will be used to deliver products purchased from Amazon to its customers. Octocoptors will be used to drop packages on lawns of the customers. The delivery time will be only 30 minutes. The delivery will be dispatched from the nearest warehouse of Amazon. Information has been found on: https://www.dailymail.co.uk/news/article-2516690/Amazon-announces-delivery-DRONE.html The technology will not create a new customer base for Amazon. Rather it will help them to expand their customer base and provide real faster and hi-tech delivery system. It is supposed to replace the old courier or postal delivery system. But it will not completely replace those systems or technologies as, drone mail delivery is not feasible for remote area deliveries. Different courier services, postal system used the services of home delivery now. They earn substantially well. But drone mail delivery will not eat up their job as, courier, postal etc. are still valid for long distance deliveries. But in future, if Amazon expands the number of warehouses and brings those close to the proximities of their customers then, courier, postal service will be replaced by drone mail delivery. There is no explicit information about the makers of the drones that will be used by Amazon. But it seems, Amazon will make those by themselves. There will be significant amount of time saved in delivery. These drones are capable of cutting down the delivery time to 30 minutes only! Customers may need to pay a little more to get such faster deliveries. The secondary industry is logistic and courier service industry that will be effected by this. If Amazon is able to provide such service by themselves then they will not hire the couriers or logistics for delivering their orders to customers. Thus these two industries that are still important part of Amazons network, will have losses. References Bates, D. (2013, December 2). Amazon announces delivery by DRONE: Online retailer claims airborne robots will bring packages to your door in 30 minutes. Retrieved from dailymail.co.uk: https://www.dailymail.co.uk/news/article-2516690/Amazon-announces-delivery-DRONE.html Lavars, N. (2014, November 17). Drone delivery nets could be the mailboxes of the future. Retrieved from gizmag.com: https://www.gizmag.com/drone-delivery-nets-skynet/34809/

It is given that societies are fluid and therefore Essays - Economy

It is given that societies are fluid and therefore many an aspect of them, in this instance the IFIs will eventually become irrelevant. But like any organism self-preservation is inevitable and so hence the policies that covertly keep the poor as such. They have various mechanizations that aid in doing such, from increasing unemployment which reduces economic buying power to industrial sabotage by subsidy removal. They also have their fingers in the political field too though they feign ignorance and zero intent in meddling there . That said they do also function in a positive manner which is help ing bridge economies of different zones and institutions. They also help( ed ) many a nation develop into what they're today. However the destruction is through the following; Privatization of African economies , subsidies, S APs, loan repayment periods and methods and also political interference. According to Fischer (2001: 237), one of the IMF's main contributions to reforms is that it stands consistently for a particular approach to economic policy. Therefore, the long-run impact of the IFIs reaches beyond the immediate effects of conditions and finance. T he IMF is an intergovernmental institution established by an international treaty in 1945 to create a framework for international economic cooperation focusing on balance of payment problems and the stability of currencies. it focused and offered a way which has the following effects; (i) To promote international monetary cooperation through a permanent institution which provides the machinery for consultation and collaboration on international monetary problems. (ii) To facilitate the ex pansion and balanced growth of international trade... (iii) To promote exchange stability... (iv) To assist in the establishment of a multilateral system of payments in respect of current transactions and in the elimination of foreign exchange restrictions... (v) To make the general resources of the Fund temporarily available to members for balance of payments purposes under adequate safeguards... (vi) In accordance with the above, to shorten the duration and lessen the degree of disequilibrium in the international balances of payments of members . The IMF provides policy advice and technical assistance to help countries build and maintain strong economies. The organization also makes loans and helps countries design policy programs to solve balance of payment problems. IMF loans are short and medium term and are funded mainly by the pool of quota contributions that its members provide. Each member country has a quota. The quota approximately determines a member's voting power, the amount of foreign exchange it may purchase from the IMF and its allocation of special drawing rights. As a result of third world debt crisis in the 1980s the IMF had to function as the lender of last resort and acted to avoid major economic catastrophe by providing new loans for debtor countries. The IMF has been criticized with regards to its strict conditions attached to its loans. The institution has been like a savings and loan association rather than a commercial bank. It can lend its funds but cannot create new funds in the way a bank can create deposits. As for the World Bank the following; M erged 5 different organizations namely International Bank for Reconstruction and Development (IBRD) , International Development Association (IDA) , International Finance Corporation (IFC) , Multilateral Investment Guarantee Agency (MIGA) , International Center for the Settlement of Investment Disputes (ICSID) . Therefore making it the ultimate institution to fund developmental projects for example building schools and health centres providing water and electricity etc. the World Bank makes loans for projects and as for its funding it relies on its ability to borrow in the international capital markets and contributions from members. Voting power of nations is proportionate to the capital subscriptions. The World Bank is the leading organization in the field of multi-lateral financing or investment and technical assistance. Critics for allowing politics corruption favoritism incompetent consultancy and inef ficient bureaucracy to dominate the evaluation process and financing of projects. The bank is the world's biggest source of aid to developing countries but although it has progressively increased the scope of its lending programs, it is unable to respond to the capital needs of debt-ridden third world countries. Besides the direct ,carrot-and-stick" effect of conditionality, there are

Medical Conversation and Vocabulary for Joint Pain

Medical Conversation and Vocabulary for Joint Pain Read  the following dialogue between a patient and her doctor as they discuss joint pain during an appointment. Practice the dialogue with a friend so you can feel more confident the next time you visit the doctor. A comprehension and vocabulary review quiz follow the dialogue.   Joint Pain Patient: Good morning. Doctor Smith? Doctor:  Yes, please come in. Patient: Thank you. My name is Doug Anders.​ Doctor: What have you come in for today Mr. Anders? Patient: Ive been having some pain in my joints, especially the knees. Doctor: How long have you been having the pain? Patient: Id say it started three or four months ago. Its been getting worse recently. Doctor: Are you having any other problems like weakness, fatigue or headaches? Patient: Well Ive certainly felt under the weather. Doctor: Right. How much physical activity do you get? Do you play any sports? Patient: Some. I like to play tennis about once a week. I take my dog on a walk every morning. Doctor: OK. Lets have a look. Can you point to the area where you are having pain? Patient: It hurts right here.   Doctor: Please stand up and put weight on your knees. Does this hurt? How about this?   Patient: Ouch!   Doctor: It seems you have some inflammation in your knees. However, theres nothing broken. Patient: Thats a relief! Doctor: Just take some ibuprofen or aspirin and the swelling should go down. Youll feel better after that. Patient: Thank you! Key Vocabulary joint pain (noun) the connection points of the body where two bones connect including wrists, ankles, kneesknees (noun) the connection point between your upper and lower legsweakness (noun) the opposite of strength, feeling like you have little energyfatigue (noun) overall tiredness, low energyheadache (noun) a pain in your head that is steadyto feel under the weather (verb phrase) not feel well, not feel as strong as usualphysical activity (noun) exercise of any kindto have a look (verb phrase) to check something or someoneto have pain (verb phrase) to hurt  to put your weight on something (verb phrase) put the weight of your body onto something directlyinflammation (noun) swelling  ibuprofen/aspirin (noun) common pain medicine that also helps reduce swellingswelling (noun) inflammation Check your understanding with this multiple choice comprehension quiz. Comprehension Quiz Choose the best answer to each question about the dialogue. 1. What seems to be Mr. Smiths problem?   Broken knees  Fatigue  Joint pain 2. Which joints are bothering him the most?   Elbow  Wrist  Knees 3. How long has he been having this problem?   three or four years  three or four months  three or four weeks 4. Which other problem does the patient mention?   Hes felt under the weather.  Hes been vomiting.  He doesnt mention another problem. 5. Which phrase best describes the amount of exercise the patient gets?   He works out a lot.  He gets some exercise, not a lot.  He doesnt get any exercise. 6. Whats Mr. Anders problem? He has broken his knees.He has some swelling in his knees.He has broken a joint.   Answers Joint painKneesThree or four monthsHes felt under the weather.He gets some exercise, not a lot.He has some swelling in his knees.   Vocabulary Review Fill in the gap with a word or phrase from the dialogue. Ive had a lot of  _________for more than a week. Im really tired!Are you feeling _________the weather today?Im afraid I have some _________around my eyes. What should I do?Could you please put your _________on your left foot?Take some _________and stay home for two days.Are you having any pain in your _________? Answers fatigue/weaknessunderinflammation / swellingweightaspirin/ibuprofenjoints

PDA Slim Part 2 Essay Example | Topics and Well Written Essays - 1000 words

PDA Slim Part 2 - Essay Example The strategy chosen implied decreasing the price of the X5, raising the X6 price and raising the X7 product price. The X5 product is entering the latter part of its growth phase thus a 10% price decrease was used, the X6 was increased by 10%, while the X7 price was increased by 20%. The reason for the greater increase in the X7 product was that the product shown negative profitability thus the price had to be increased enough to turn the product line into a profitable one. Based on the original information no product would be discontinued. The allocation of R&D budget strategy is based on giving more money to product with the greatest potential and under saturated markets. Allocation of R&D budget for each of the products was: X5 =15%, X6=50%, X7=35%. Tbe result for the first round was a total profit of 328.2 million. Both the X5, and X5 profits did very well with over 150 million of income each. The X7 profits were -$3.3 million. The X5 product more than double in total revenues, with profitability going up The market saturation of this product went up to 53%. The strategy seemed to work wonders as far as drastically increasing the revenue stream from this product. The X6 product market saturation went up to 33%, while its revenue growth went down 18%. The profitability of the product improved by 7%. The performance of the X7 product was lackluster. Its overall revenues went up a moderate 8%, while its profitability improved by still remained at a -6% level implying an unprofitable operation. The second round followed the same exact strategy with the same weighted distribution. The results from the first round seem very good, thus I continue with the formula. The results were not what I expected. The major problem was that the 10% decrease to the X5 handeld caused an accelerated movement in the product life cycle. The price movement caused the market saturation to reach 98%. The

International Business Expansion to South Africa Coursework - 1

International Business Expansion to South Africa - Coursework Example It is also seeking to enter an international joint venture with SAPumps to repair and/or produce components and parts. This paper examines these major events in-depth and gives RRP advice on how to proceed with its international expansion drive. In the first part of the paper, we examine the risks involved in the contract RRP has with its existing sole agent, Agent B and the consequences it will bring to the company if it signs a contract with the new agent, A. It goes further to examine how the company can use commission rates, flexibility, and agency arrangements to control A’s performance. In the second part, the research examines the foundations and structures of the new international joint venture that is on the verge of entering with SAPumps. It looks at how inventory will be treated, customer relations and the contract structure as well as marketing and distribution of the final products. The issue with Agency B is a very complicated one. Agency B has the sole agency rights for RRP in South Africa. This makes them the only agency that can source for projects in South Africa for RPR. If care is not taken by RPR, it could get involved in a breach of contract with Agency B if it goes ahead to sign this contract with Agency A. If this happens, Agency B will be entitled to claims for damages. Secondly, if RRP goes ahead to sign this contract with Agency A, granting it exclusive rights without a proper care with regards to the agreement with Agency B, Agency A will not get access to the exclusivity it desires. This could also pose legal problems for Agency A and B in their operations in South Africa. This arrangement is a principal-agency arrangement in an international context. A principal-agent relationship exists when a party pursues to direct the actions of the opposite party to his own ends for mutual benefits like shareholder-manager and employer-employee relationships (Jager, 2008).

A Business Plan of Medical Services Marketing Essay

A Business Plan of Medical Services Marketing Essay The medical tourism industry is in a rapid state of growth, both in Singapore and globally. Growth in consumer demand for health services delivered by foreign medical professionals continues to grow for a variety of reasons, including insufficient regional health care systems and the growing expense of performing domestic procedures in their countries of origin. Sometimes, booking a medical tourism package is simply an excuse to visit a foreign land whilst also to consolidate their travel interests and save costs. This growth in medical tourism provides enormous opportunities for launching Singapore MedTours and ensuring it can grow and be sustained. Medical Services Tourism is not without many business risks, including high levels of competition from intermediary companies designed to help consumers plan itineraries for medical services. There are also risks to the client that must be considered, including ensuring that they fully understand their own health risks so as to secure liability factors for the business itself. In terms of strategic objectives, a comprehensive risk management system must be developed. However, outside of these risks, profit potential is quite considerable due to the large customer demand that exists in many different foreign countries. Singapore was chosen as the country to launch the new Medical Services Tourism Company because of its award-winning infrastructure, the ability to raise new capital through a variety of means and even for the education system that can provide quality employment for the business by skilled professionals. Singapore is ideal for Medical Services Tourism and this business plan provides a comprehensive plan for the launch of the company. 2.0 Business description Medical tourism involves availing medical procedure in a foreign country. Westerners form a large segment of medical tourists who are attracted to quality healthcare and large savings as compared to the medical costs in their own countries. The patients then can take a vacation in the host country after receiving their medical treatments. Often patients can cover their surgery expense, flight and hotel accommodation charges for quarter of the operation cost they would have paid in their country (Puah, 2008). The Company would be named Singapore MedTours and it will be a Private Limited Company (See Appendix 1). The firm will act as an agent that facilitates tourism of international citizens looking for quality and affordable health care that they might not be able to achieve in their home country. It will be a start-up company with an onsite facility for receipt of travellers and to satisfy their inquiries on medical tourism. The agency will make profit by charging commission on these transfers and any additional profitability received from supplementary, non-medical tourism that might be booked through the agents or its online website. Mission Our mission  is to provide Safe, Affordable and Quality health care options to our customers through world class health care system of Singapore. Source: Author 2.2 Industry background The medical tourism market has nearly doubled in recent years, and is currently valued at over $20 billion every year (Gaddum, 2010). This makes medical tourism ideal as a profit-generating business with huge growth potential. Medical tourism fills a valuable niche that is desperately needed in countries with bureaucratically flawed or unaffordable healthcare (discovermedicaltourism.com, 2008, p.2). One of the reasons that make foreign travel so appealing to a variety of international tourists is in areas of cost. For example, in the United States, it might cost approximately $30,000 for a knee replacement surgery, where in Singapore these costs will be much less at only $18,000 (placidway.com, 2010). It is largely this cost difference, for the same medical expertise, that is making medical tourism such a booming business not just in Singapore. Some of the major countries that are offering Medical Tourism in the world are: Countries Medical Inbound Tourists 2002 2004 2005 2006 Thailand 390,000 520,000 Malaysia 210,000 320,000 374,000 410,000 Singapore 117,000 179,000 India 100,000 150,000 Source: http://www.ihf-fih.org/pdf/25-28.pdf Singapore is among the most attractive destinations for health care travelling. The country has been awarded as the Best Medical/Wellness Tourism Destinationin 2007 and will be the Leading Destination for Health Care Service in Southeast Asia (MedTourismReview, n.d). 2.3 Goals and Potential of the Business According to Singapores minister of trade and industry; Singapore is a good place to raise funds, both equity and loans, including venture capital. (Satapathy, 2003, p.1745). Singapore was chosen as the start up location because of the ease of access for funds related to the launch as well as securing future loans or capital for improvement and expansion of the business. Because of the quality availability to investment funds and other loan-generating entities in Singapore, the business has several goals for short term gain: Source: Author A long term goal of Singapore MedTours is to create an internationally-recognised name in medical tourism that outperforms competition. There is massive potential for creating a strong marketing presence internationally based not only on growing consumer demand, but because of the systems already in place in Singapore to assist in developing a sound advertising programme with higher global exposure. 2.4 Uniqueness of service Singapore MedTours will have several unique features designed to make it outperform competitive entities in this industry. Singapore MedTours would offer a low-risk guarantee to enable the customers in moving forward with their medical tour with strong faith. In any case if after arriving at the destination, the conditions of treatment seem unacceptable to the client, we will give the liberty to cancel the surgery. The only charge the client will be responsible of is the air fare and accommodation. To our knowledge, were the only medical tourism company  that  offers this type of protection in Singapore. Also MedTours would be unique in supplementary services related to medical tourism that will improve profitability and improve the word of mouth reputation for the business. Offers the founder of Scotland-based Company Globe Health Tours; This is a huge word of mouth business (Crawford, 2006, p.1). Therefore, Singapore MedTours will be equipped with high quality service dimensions that please the travelling tourist and also improve customer relationships using advanced CRM systems (Customer Relationship Management software). 3.0 Marketing Marketing will be crucial to the success of this new business launch because of the importance of word of mouth to the company. With high levels of competition in this industry, an improved and superior marketing presence must be available and the funds needed to make this a reality will be allocated to this effort. 3.1 Target market identified There is no one, singular market available to this business because of the ability to capture the attention of many different consumers hailing from many international locations. No two patients are the same, either in their needs or the type of journey they either want or require (newsweekshowcase.com, 2010, p.1). This means that it would be quite difficult for the business to isolate a single target market strategy that would fit the needs of the majority of travellers who look toward our services. However, despite these unique consumer needs, medical tourism industry is dominated by patients from United States. In 2008 alone estimates put that more than 1.3 Americans travelled abroad for the exclusive purpose of seeking medical care (Health-Tourism.com, 2008). The marketing strategy should take into consideration the high volume of customers that will come from this region and use communications strategies that fit the needs of this high profit-generating customer client. Other international customers will be measured using software and database tools to determine which international location brings the highest volume of customers, and ongoing, future research methods will be used to determine their needs as they arise. Market Survey Research Objectives To analyze the growth potential for the business. To analyze the consumer needs according to their relative priority. To analyze the level of favourable consumer expenditure. Customer Profiling and Characteristics Customer profiling is important as it aids in identifying and catering to customers in every possible way (Anderson, 1997, pg 71). Based on the market survey conducted, most of the respondents show favourable response for medical tourism. A majority of respondents with negative response towards medical tourism shifted to need more information aspect when medical tourism benefits were mentioned. However the two main factors motivating respondents to be favourable to medical tourism are cost savings and high quality healthcare from internationally accredited hospitals. The most preferred service attribute is high standards of service with considerable savings indicating that not all consumers bargain hunters. It also indicates that respondents are not willing to compromise on quality for cost reduction. Determining the critical factors for success majority of respondents preferred English speaking population and highly accredited hospitals. The most influential means of promotion is word of mouth followed by hospital referrals and company website. In addition, with the various competitors positioning and competitive comparisons, most consumers decisions are influenced by Brand equity and awareness play an important role. Target market Based on the Market Survey conducted, Singapore MedTours will focus on target markets which are of high growth potential. The market is divided into the following segments which in turn will provide the company with clear focus to direct its marketing strategies Geographic segmentation: North American Citizens. Demographic segmentation: Age: 45-65 Income: U.S $24000- $70000 Psychographic segmentation: Customers keen on quality of service and interested in good savings while not in favour to comprise on safety. US Medical Tourism Market According to the Market indicators United States medical tourism has got good prospects in coming decade and beyond. In the United States, medical surgeries are very expensive, and every year millions of Americans default to pay for the health care expenses they require they are either uninsured, uninsurable or underinsured. According to a study in 2007 50% of personal bankruptcies are related to medical crises (Star Health Vacations, 2010). 3.2 Market size and trends In 2006, Singapore drew 410,000 international customers that received medical services primarily in form of Liver Transplants, Cardiac Surgery, and Joint Replacement (Hadi, 2009). And this number of inbound patients will exceed 1 million by 2012, with forecasted value of 3 Billion USD (The Internet Journal of healthcare Administration, 2010). Scotland-based Globe Health Tours experienced a 600 percent increase in business only after six months of operations (Crawford, 2006). In all, Singapore Medical Tourism is aiming to become a leading health care destination in all Asia and it witnessed a steady growth of 11.9% per year from 2004 to 2008 (prlog.org, 2009). 3.3 Competition Intensive competition exists in medical tourism, both internationally and in Singapore itself. Therefore, the company must create strong marketing presence and advertising know-how to make the business outperform competition step by step or service by service. Within the country, there are currently 29 hospitals that already provide health services to foreign travellers, with services being performed by over 7,000 physicians and 15,000 registered nurses (health-tourism.com, 2010). Because these hospitals already have contracts and/or relationships with other health tourism agents, there is a great deal of marketing work that needs to be performed by the business to make it stand out and be the preferred agency for these profitable customer groups. This well-developed network of physicians and agencies can be quite risky to the business model and require competitive focus to ensure improved customer preferences for the company. U.S agencies operating in Singapore: There are several U.S based medical tourism agencies, like Health Base Medical Tourism Agency, Planet Hospital, which are providing health tourism services in Singapore to patients of America. The companies are similar to each other only differing in the fact that they are tied up with different hospitals in different locations. U.S Agencies operating in other medical tourism countries: These agencies are tied up with budding medical tourism countries such as India, Thailand, etc. Key players include World Med Assist, Indus health, Quest Tourism, Med Journeys, Med Retreat SWOT Analysis of Singapore MedTours Strength Well trained staff with heavy focus on building customer relationship before and after their stay in Singapore. Creating an easy to use Website and employing advance Customer Relationship Software to attract and retain clients interested in Medical Tourism. Singapore is ranked 6th in world for the quality of health care provided by the World Health Organization (WHO). Medical tourists should not be able to witness chaotic events during their stay in comparison to the other Asian countries as Singapore is urbanized and clean country. JCI-certified hospitals and healthcare facilities are found in abundance throughout Singapore. English is one of Singapores official dialects. Though the cost of healthcare in Singapore is not as low as India or Thailand but they are still lower in comparison to Western Europe and the USA. Weakness The cost expenses in medical processes and treatments in Singapore are relatively high when compared to other Asian medical tourism countries like Thailand, Malaysia and India. The geographical location of Singapore is such that the climate is rather hot and humid which maybe a hindrance to the westerners especially during the post procedure and recovery stages. Accommodation, transportation and the cost of goods in Singapore is more expensive as compared to other Asian countries The travel times to Singapore are considerably very lengthy for the US medical patients. Opportunities World-class tourism service industry present in Singapore can help in recruiting best talent for the Medical Tourism. High market Growth Healthcare services from countries with aging population increasingly seek medical tourism. U.S. workforce is seen to be increasing more in context to globalization Low-cost global air travel had made Singapore all the more accessible for inbound patients. Employers and health plans targeting commercial populations have become accepting of the various benefit of medical tourism. Threats There is seen to be fierce competition posed by other Asian medical tourism countries like Malaysia, India and Thailand. Popularity of Medical Tourism may encourage more competition to open business in Singapore. New technological breakthroughs can make previously very expensive healthcare affordable in the clients home country. Global endemic outbreaks like H1N1, SARS, and Bird-flu etc in western countries can inhibit travel of foreign travellers to Singapore as government may impose restrictions. Source: Author 3.4 Estimated Market Share In order to estimate the market share few of the assumptions has been taken into account: That the rate of people seeking foreign medical services continues to grow at the same pace, with 1 million people entering Singapore in 2012 for this purpose. Very High volume of competition present in the country. Based on the above two considerations the firm is taking the minimum target of just 0.1% Market share, i.e., 1000 customers for the 1st year which it plans to grow to 1,500 in 2nd year and by 2013 the target is to reach 2,000 customers. The firm believes that this extremely low market share can be easily achievable by utilizing good marketing and promotion strategy and following best practices in the business. 3.5 Market strategy Positioning MedTours intends to work on a clear positioning statement of Quality, You can be Assured off which encourages customers to have complete faith in the company. The company will position itself as a reliable and friendly agency with utmost importance given to customer safety. The point of difference which separates the company from its competitors is the Quality Guarantee what the company provides and the idea of personalization of medical tours. This will help the company stay competitive while being positioned as a differentiated medical tourism agency. To be able to live up to the positioning the company will tie up with best in class hospitals and service providers with highest priority given to details of service dimensions. The company will purchase advanced CRM systems to improve overall delivery of customer services. The business will use, as one, marketing strategy, advanced training for its employees related to customer service to make the short encounter with the company one that is remembered and would help in creating good word-of-mouth publicity. Product Singapore MedTours will offer best of the medical services present in the Singapore by getting tie-ups with world-class hospitals of Singapore. Specific focus will be made on JCI-Accredited (Joint Commission International) hospitals like Alexandra Hospital, Changi General Hospital, Raffles Hospital, Parkway Group etc; so that inbound patients from US and other countries are assured that they are getting best quality service in a very safe environment. Services Offered By Singapore MedTours The following are the exact nature of services being offered by Singapore MedTours. Personal  preferences of patients would be given priority to select best hospitals and doctors. Source: Author Place Singapore MedTours will have a dedicated well-furnished office from where its entire staff can operate. Also in this office the customers would be received first and will be given initial briefing about the Medical Services they would be going through as well as general information about Singapore, its culture, famous tourist attraction etc. The main purpose of the office would be to make sure customers have one single easily identifiable and approachable location from where they could satisfy all their queries and solve their problems during their stay in Singapore. Promotion Approximately 78 percent of all medical travellers use the World Wide Web as their first choice for booking medical tourism (medicaltourism.com, 2010). Because of this high volume, market strategy will include a strong Internet presence that will require the expertise of information technology specialists to give the business a colourful, interactive and engaging online booking experience. The majority of the business will likely come from Internet exploration, therefore the budget must be allocated to a web design that outperforms competition and has the necessary information to make Singapore MedTours their first choice in booking their travel needs. The first publication of choice to improve visibility and awareness in customer groups will be the Medical Tourism Magazine, a bi-monthly publication that is distributed in a variety of international countries. Costs for these ads are $4000 for a full page ad and $2000 for a half page ad (medicaltourismassociation.com, 2010). This is a respected and well established advertising publication that will give Singapore MedTours better marketing presence. The company will purchase half page ads several times yearly to update its literature based on consumer research and success with other marketing formats. Additionally, web-based advertising will be part of the ad strategy that includes links to visit our business website on partnership or contract agreements with different hospitals, travel agencies, and physician websites. The goal of this rather inexpensive advertising method is to simply give the company more ad presence and ensure budget needs are met. Since most customers will not visit the business location prior to making their travel needs, web presence is vital to building higher profit and consumer demand. 3.6 Pricing Cost of Medical Treatment in Singapore If the procedure would cost $6000 in the U.S. financial savings might not be realized by the patients even if the same surgery costs $1500 in other country. By the time the airfare, accommodation and stay charges are covered patients may only realize a break-even scenario (Med Retreat, 2010). Hence with careful consideration the following procedures would be offered by Singapore MedTours. Comparison of cost between Medical procedures in USA and Singapore Source: http://www.health-tourism.com/singapore-medical-tourism/ Although the industry standard is 15% (See Appendix X) for each referral to the hospital by an agency but the firm would initially keep the commission fee at minimum 12% in order to gain competitive edge while start-up. This also aligns with our market survey where cost saving has been attributed as most important consideration for the customers. People Since this is highly service-oriented industry and the mission of Singapore MedTours is to have best customer experience as possible, so Singapore MedTours will make sure that it will hire competitive employees. Furthermore sufficient training would be given so as and when needed in order to cope up with market demands and competition. Lastly special packages and policies will be design to reward and retain the best employees of the firm. Process Process is extremely important part of any Service-oriented industry. Hence Singapore MedTours will make sure that its process is as efficient and as customer-friendly possible. Quality Control would be done regularly to identify and improve any bottlenecks and promote the best practices. Reviewing and Approving Online Membership Forms: Once an application is filled, detailed information based on the customer requirement will be provided allowing customers to make an informed decision. Assignment of an U.S Consultant to the patient: The consultant would cater to patients medical needs by designing a health tour plan. Informing the Medical Doctor: By sending digital copies of clients medical transcripts to the affiliated doctors for their approval to receive patient. Arranging for a Facilitating interaction between the Client and Surgeon: The process will be coordinated via email, teleconference etc. in this stage. Collection of Expectations Form and Desired `Travel Dates: To plan for exact tour plan. Checking Hotel Reservation at desired dates: The information will be obtained in this stage in order to be able to provide price quotations to the clients. Submitting the final price quotation for the health tour to the client: This is to avoid any further confusion and also to provide relevant information to the client. Deposit of necessary funds for health tour by client into Singapore MedTours bank account. These next few processes occur simultaneously: Finalize Clients medical consultation and surgery dates with the preferred doctor and hospital. Assisting clients in acquisition Passport/Visa Book clients Air Travel Itinerary which best suits their preferences. Reservation of accommodation for client Sending the booked travel and hospital information back to client: Now the client will make the trip from his or her own country to host country (Singapore). Assigning Destination Program Manager (DPM) to the client: Upon arrival of client in Singapore a DPM will be assigned permanently to client and the person will be their Personal assistant throughout the visit. This person will accompany the client to all their doctors appointments and medical treatments. Arranging for Pre-Surgery consultation with the surgeon: This process would be completed within 24 hours of clients arrival. The surgeon would review medical transcripts and tests to ensure that procedure can be performed on the specified dates. Assistance to client during surgical procedure and post surgery recuperation: After the client would be discharged from the hospital they would be accommodated in resort or hotel to begin recuperation process. Arranging for Post treatment vacation: After obtaining an authorization letter from surgeon, an enjoying vacation would be arranged for in Singapore. Assisting for Safe Return home of the clients: At the end of the tour the client will be send back to home country and the assigned US consultant would assist in any post-medical needs. 4.0 Operations Operational aspects of how the business is managed and structured will be key to its success. 4.1 Identify location The main requirements of indentifying the location for our business are: Low cost per square feet, large pedestrian volume and easy access to transportation (Abrams Kleiner 2003, pp67-68). Thus, after searching on the internet and checking the reality of the information with the agent, following address can be an alternative to the location of our business. Source:http://www.singaporeexpats.com/housing-in-singapore/singapore-property/code4349017-commercial-industrial-buy-FRONTIER.htm This location, compared with other places, satisfies the above requirements. The charge for buying this office is expected at around 570,000 SGD, and by using the yellow line MRT routine, the dense population of UBI become bigger and bigger. Also two MRT stations (Tai Seng and Macpherson) are very near to the location (gothere.com). The business prefers to buy the office instead of renting because in 3-4 years time the amount of rent paid would be equal to the total value of the office and since Singapore MedTours is looking for long term viability of the business hence it is buying the office. Source: http://www.gothere.sg/maps#q:52%20ubi%20avenue%203 4.3 Zoning Various Districts of Singapore: Source: http://www.propertyhub.com.sg/images/M_images/singapore_district_map.jpg The Zoning of the office was carefully selected while keeping the following considerations: The office should have as low as possible per square feet cost. It should be present in or near the heart of the city. Also the office should be near the Changi International Airport. The current identified location of the office is in district 14 which is quite near the Central Districts 6 12 of the Singapore. Simultaneously the location is near the District 17 in which the Changi Airport is located. It is very important for the office to be near airport as majority of its firms clients would be international medical tourists who would be arriving via air-travel. 4.4 Taxes The low tax rates and positive and encouraging business policies give Singapore a reputation of attracting FDI. The taxes in Singapore are much lower than most others developed countries and regions (Asia Biz). Whats more, the tax rates have continued to decline significantly over the years (Appendix 2). Therefore, from the tax perspective, Singapore is an attractive nation to do the business. Overall, to our service business, the following kinds of taxes are needed to be considered before starting the business: Income Tax: The amount of Income Tax is based on the income of our companies, and according to Appendix 1, the income tax rate is 17% and as a new start business, some partial tax exemption will be applicable to us. Goods Services Tax GST, also known as VAT, is a broad-based consumption tax levied on the  import of goods, as well as nearly all supplies of goods and services in Singapore. And the rate of GST is 7% (IRAS 2008). Only the sales and leases of properties and financial services need not to pay GST. Therefore, our company needs to pay 7% GST. Stamp Duties Stamp duty is a tax on executed documents relating to properties or interest in properties and shares or interest in shares. Documents such as a lease, sale and purchase, or mortgage of property need to pay stamp duties (Appendix 3). Thus, our company needs to pay this kind of tax. 4.5 Proximity to supplies There will be little concern over supply chain issues because of the quality distribution system that exists in Singapore. But also, the business will only need access to marketing literature and internal office/software support systems that can be easily procured with its renowned infrastructure for these tools. If the need arises for additional supplies, there are 3,000 logistics and supply chain companies operating in Singapore to assist with these needs at no risk to the business (worldcustomsjournal.org, 2007). All supplies needs can be easily satisfied. 4.6 Access of transportation Singapore has a well developed transportation network consisting of Metro Rail Transport (MRT) systems, Bus systems and Taxi Services that are all air conditioned. As it can be found in the location map, the location of our company near to two MRT stations, which provides convenience to our customers to reach our company. The mass rapid transit system in place is comprehensive and connects to almost all parts of the country (Lim, 2008). It is also considered among the best in the world (app.www.sg, 2009). Also with one of the world best airports, Changi International, the access of transportation to other nations is unobstructed (Changi). Transport is no risk to the business and can sustain all traveller needs. 5.0 Management 5.1 Management Team and Key Personnel Singapore MedTours being a private business therefore Management team would initially be comprises of the primary investors of the organization. The following will be the structure of the Management Team: Source: Author Deep Kamal Agarwal (CEO / Financial Director): Deep Kamal Agarwal is successful Information Engineer from an Internationally Accredited College in India. His both parents are respected doctor with over 25 years of experience and hence he has natural affinity and knowledge about the Medical Service Industry. He posses 2 years industry experience as an operational manager in Sunrise Naturopathy Health Resort in India. His forte lies in encountering any business problem and working out prompt solution for it. He believes in holistic business approach and is critical person for the firm to provide vision

Life of a College Student Essay

I personally go to school full time and work a part time job. Although at times it might seem difficult to keep up with school, work and studying, it is actually quite doable as long as you are able to manage your time and work productively. This relates to both McLellan’s â€Å"The Dead-End Kids† and Brown’s â€Å"Balancing Act: High School Students Making the Grade at Part-Time Jobs† because each article gives good reasons as to why working part time and going to school could affect students in a positive way. Working a part time job while going to school will not only affect students positively but also give them an idea of what the real world is going be like. Working a part time job while attending school will give students valuable skills in which they could apply to their daily lives. â€Å"Working also has helped her to learn to manage both her time and money† said McLellan (306). When juggling between school and work, it is very crucial that students learn to manage their time wisely in order to get all their work done. They would have to make a schedule and plan when they would do homework and study around their work and school hours. For example, instead of playing video games during their lunch break they could be doing homework or studying. Being employed also teaches young adults how to manage their money. The author introduced an example said by Charlotte â€Å"The job has actually strengthened my GPA since I’ve taken on additional responsibilities† (qtd. 310). When adding on duties or responsibilities to one’s schedule, usually the person learns to adapt to the change and becomes more responsible. They begin to realize that they don’t have time to full around or slack, they need to do what they have to do in order to move onto the next task. They learn how to handle their money and use it on necessities such as school supplies or clothes and save the rest. Instead of spending their money on drugs and entertainment, they can save it and buy books or even a car. Overall, students not only learn how to manage their time, but also how to manage their money; all in which display the act of becoming responsible. Along with becoming responsible, young adults will get a taste of how the real world is going to be. McLellan says, â€Å"Part-time work during the school year [†¦] builds character, teaches responsibility and prepares them for entering the adult world† (306). Students are practically clueless when they are extremely dependent and living off of their parent’s money. Once they gain an income and start buying their own clothes and accessories they realize the true value of a dollar. Money doesn’t come easy, you have to earn it and manage your expenses. Once realizing this, young adults begin to be more appreciative of what their parents have done and they also begin to get an idea of what the real world is going to be like. Brown shared a quote by a student â€Å"[†¦] Working keeps me out of trouble† (qtd. 309). Once students add on responsibilities such as working part time while attending school they begin to realize that there really is no time for fully around and other shenanigans. They understand that in the real adult world, they aren’t going to be able to afford to mess around; the adult world is strict business. Nothing is for free in this world, everything virtually has a dollar price and teens realize this once they start working and paying for their own stuff. However, there are others who believe it isn’t a good idea to work part time while going to school Others believe that it is inefficient for students to work a part time job while going to school. They might say â€Å"Extensive part-time employment during the school year may undermine youngsters’ education† (McLellan 306). Some people think that work interferes too much with school and that it doesn’t respect the fact that students have tight schedules. However, this is not the case for many working environments. My job personally assigns me hours around my school schedule so that I’m not only able to attend school but also work part time. This is good for me because I am still able to have an income that will pay for not only my schooling but for my necessities. Some jobs even offer grants for school if you’re able to maintain a high GPA and work a specific amount of hours per week. This is good because it not only encourages students to do well in school but it also gives them a reason to keep the job and save money. Although work does take up more time of your day, it doesn’t interfere with school as long as you manage your time wisely and work productively. Along with getting a glimpse of the real adult world, students will also gain positive attributes from working a part time job while going to school. They will not only learn how to manage their time wisely but also how to manage their money. Students begin to grow more responsible not only with juggling school and work, but also in decision making. â€Å"Working part time while going to school was one of the best decisions of my life† said Anna Shoemoch.

Research Paper on Plato Essay

Abstract Many Philosophers made a difference in society but Plato is perhaps recognized as the most famous. His writings have had a profound effect on people, politics, and the philosophy throughout the centuries. He was a public figure and he made major contributions to society. Plato helped to lay the philosophical foundations of modern culture through his ideas and writings. One of the most philosophical thinkers of Western civilization, Plato is the only author from ancient Greek times whose writings survive intact. His collection consists of thirty-five dialogues and thirteen letters, though the authorship of some is contested. Plato was born in Athens, into a prosperous aristocratic family. His Father’s name was Ariston and his Mother’s name was Perictione. His relative named Glaucon was one of the best-known members of the Athenian nobility. Plato’s name was Aristocles, his nickname Plato originates from wrestling circles, Plato means broad, and it probably refers either to his physical appearance or his wrestling style. â€Å"Plato is, by any reckoning, one of the most dazzling writers in the Western literary tradition and one of the most penetrating, wide-ranging, and influential authors in the history of philosophy,† (Kraut, 2009). Plato was born during the Golden Age of Athens’s which saw the birth of classical architecture, drama, arts and politics. However, as he was growing up he observed the decline of Athens as a cultural center. He witnessed instances of cruelty, disloyalty, and dishonesty and it was in clear violation of his values. It was also during this time that Plato fell under the influence of Socrates, who engaged the people of Athens in philosophical discussions. â€Å"It was into this bright, sly, worldly atmosphere that Socrates appeared, moving questioningly about the streets of Athens†. (Plato 1984). In 339 Socrates was brought to trial and charged with having false Gods and corrupting the youth. Socrates was found guilty on the charge and was sentenced to death. The execution of Socrates weighed heavily on Plato and he turned away from politics, he thought the behavior of the courts was unjust. He decided not to get involved in political life, instead he decided to leave Athens with other friends of Socrates to travel and study. During his travels he met with all kinds of people and studied not only philosophy but geometry, astronomy, and religious teachings. Socrates was extremely influential to Plato and he was the main character in numerous writings, he was also influenced by Heraclitus, Parmenides, and the Pythagoreans. One of the most important goals Plato set for himself was to keep the memory of Socrates alive by recording and bringing about the kind of impact that Socrates had on people. Nearly all of Plato’s work takes the structure of dialogues in which Socrates is usually the main character. One of the goals of a Plato’s dialogue is to engross the reader in philosophical questions related to the ideas being discussed. The Socrates of the Platonic dialogues is modeled after the real Socrates but it is in part an imaginary character used to impart Platonic themes. Plato’s dialogues are divided into three groups, the early or Socratic dialogues; the dialogues of middle age; and the dialogues of old age. In the early dialogues, Socrates is the main character, but it is generally believed that Plato is expressing his own views. These are the only remaining dialogues of Socrates teachings hence; they are referred to as the Socratic dialogues. In The Apology Socrates was accused of having false gods and corrupting the youth. While on trial Socrates claimed that he was innocent and was not at all wise, â€Å"Men of Athens, I honor and love you; but I shall obey God rather than you, and while I have life and strength I shall never cease from the practice and teaching of philosophy†¦ Understand that I shall never alter my ways, not even if I have to die many times. † (Plato 1984). Middle Dialogues During Plato’s middle period he wrote the following, Meno, Republic, Euthydemus, Menexenus, Cratylus, Phaedrus, Symposium and Phaedo. The most important difference between these writings and his earlier works is that he is establishing his own voice in philosophy. In the Meno Plato introduces us to the Socratic idea that no one knowingly does wrong, â€Å"Virtue is the desire of things honourable and the power of attaining them. † Plato (1984). In the Phaedo we become familiar with the platonic doctrine of the Forms; this is where Plato makes a claim as to the immortality of the soul. Plato’s most influential work, The Republic, is part of the middle dialogues. It is a discussion of the virtues of justice, courage and wisdom. It addresses the question of how do humans approach living a good life. The dialogue finishes by looking at various forms of government and describing the ideal state. The allegory of the â€Å"Myth of the Cave† is also in The Republic it is an important writing because it contains the main points of his philosophy. It is intended to be a metaphor for education and it explains issues regarding the theory of knowledge. Plato believed one must explore the belief that a greater reality exists. It is through this belief that a person can gain greater insight into true reality and become enlightened. Without it we are like the prisoners of a cave who only see the shadows of objects and live in complete darkness. â€Å"And now, I said, let me show in a figure how far our nature is enlightened or unenlightened, behold! Human beings living in an underground den† (Plato 1927). It is only through philosophy that we can come out of the cave into the true world. â€Å"Who is best suited to rule the state – lovers of opinion or â€Å"true philosophers†? (Plato 1927) His final years at the Academy he wrote the later dialogues which included the Parmenides, Theatetus, Sophist, Statesmas, Timaeus, Critias, Philebus, and Laws. It should be noted that Socrates has a minor role in these writings. Plato examines his metaphysical theories through these dialogues. He discusses art, dance, music, poetry, drama, and ethics in connection to immortality and the mind. He also dedicates himself to the philosophy of mathematics, politics and religion. Plato argued that women were qualified to play a role in politics and philosophy. In The Republic, Socrates argued that women were as capable as men in pursuit of accomplishments. There is a suggestion that women should be educated for their roles in the class of guardians and possibly work next to men. A woman’s role could be significant in society, but different from a man’s role. Even though Plato believed that women were necessary in a working society, he did not mean he thought women were equals of men. Plato thought that women lacked the strength of men and that women were more suited for other responsibilities in life. â€Å"If women are expected to do the same work as men, we must teach them the same things. † (Plato 1927) The impact of Plato’s work cannot be measured or calculated. His writings had great influence on the entire intellectual development of Western civilization. Despite the fact that Plato did not leave a well-formed, rigid philosophical system he is considered the father for all forms of philosophical idealism and dualism. â€Å"The object of education is to teach us to love what is beautiful. † (Plato 1984). After he died the Academy continued until AD 529, when it was closed due to its pagan teachings. Neo-Platonism, founded by the 3rd-century philosopher Plotinus, was an important development of Platonism. It was a philosophical system which was as a combination of Platonic, Pythagorean, and Aristotelian elements. Originally it was opposed to Christianity but later on it integrated it. It dominated European thought until the 13th century and re-emerged during the Renaissance. The most important Renaissance Neo-Platonist was â€Å"Marsilio Ficino† who developed significant ideas from Plato and Neo-Platonism. Ficino founded of the Academy in Firenze and was responsible for the circulation of Neo-Platonic ideas. Ficino is credited with translating all of Platos’ dialogues into Latin and produced a great work called Platonic Theology, in which he outlines Neo-Platonism. His philosophy is based on the doctrine that the human soul is the center of the cosmos. It is the only thing that sits between the world of ideas and the world is the soul. Neo-Platonism was revived in the 17th century by the Cambridge Platonists such as Cudworth and Smith. The school stressed the importance of reason, maintaining that faith and reason are not that different. Rene Descartes an 18th century philosopher and Neo-Platonist developed a method to achieve truths. If something is not recognized by the intellect or reason can be classified as knowledge. According to Descartes. These truths are gained â€Å"without any sensory experience† (Descartes). He argued that as a result of his method, reason alone determined knowledge and that this could be done independently of the senses. â€Å"Cogito ergo sum, I think therefore I exist† (Descartes) Plato developed an absolutist ethical theory which is that there is a greater good toward which to aspire. He developed this theory to respond to the skepticism and the beliefs of the Sophists who Plato felt did not preach wisdom, but rather their opinions. Plato tried to protect the part of reasoning in human life though he had resistance from the ancient Greek preachers know as the Sophists. They came from different cities and proclaimed that they were able to impart knowledge to young men how to live prosperous lives. Even though the Sophists did not belong to a school and did not have a common creed, some opinions were typical of them as a group and were absolutely conflicting to the views of Plato. The Sophists were great communicators and skilled public speakers. Plato felt that the Sophists were more likely to appeal to emotions rather than to reason. According to Plato philosophers influence people’s souls not their bodies and Plato agreed with Socrates in thinking that the nurturing of the soul is more vital than the nurturing of the body. Furthermore, he also believed that true leaders need to have wisdom, and knowledge. Plato’s influence has been monumental as one philosopher said the history of philosophy is simply â€Å"a series of footnotes to Plato. † (Whitehead) Plato’s has been criticized down through the centuries for his philosophy of the forms. His ideas of the just life and an ideal state are complex. Plato tended to specifically ignores much of human nature. Plato did not think in the realm of the physical world, he was always looking to a different one where things exist only if he can prove there existence. References Kraut, R. (2009, Sept) Plato Stanford Encyclopedia of Philosophy. Retrieved from http://plato. stanford. edu/entries/plato; Plato. (1984) Great dialogues of Plato New York: Mentor Books trans. by Benjamin Jowett Blackburn, S. (1945) The republic of Plato. (45 ed. ). London: Oxford University Press, USA. trans. By Desmond Lee Descartes. Stanford Encyclopedia of Philosophy. Retrieved from http://plato. stanford. edu/entries/descartes-works; Alfred North Whitehead. Stanford Encyclopedia of Philosophy. Retrieved from http://plato. stanford. edu/entries/whitehead/